Managed Marketing Strategies

Discover your unique combination of marketing investments that will provide the optimal path for your business.

If you are like many North American businesses, you’ve achieved your current level of success through years of hard-work, and savvy decision making. With the growth of your business comes the added complexities of managing multiple channels of advertising and marketing. Disbrand and its team of marketing advisors help you put together a managed marketing portfolio that distributes your budget across a media mix that can include Search Engine Optimization, Search Ads, Display Ads, and Shopping Ads across major platforms (Google, Facebook, Instagram and LinkedIn). Each month you will be provided with reports to see the precise performance of these channels along with our recommendations for further optimization

About Disbrand

Helping businesses achieve success is our priority. Disbrand and it’s partners have worked with hundreds of clients to help them define what success looks like and provide the solutions to achieve their goals. Disbrand is unique in that it is not a typical digital marketing agency. In addition to online marketing services, Disbrand has played a key role in shaping a number of businesses from the ground up assisting with branding, website design, eCommerce, advisory board development, and developing corporate messaging.

In addition to these range of services, Disbrand has also worked with a range of client types from local boutique services to multi-million dollar eCommerce outfits. This unique experience has provided our team of experts with the experience to know what the pattern of success is and how to replicate it.  

A one-team approach to keep track of your most important revenue generating strategies

When you start with Disbrand, you will work with a team of experts led by a seasoned marketing advisor. We will provide you with the kind of advice and recommendations that are tailored to your needs. We can help you find a way to confidently approach the market, at almost any budget level, and will be there all the way to the finish line helping you grow your business. 

Our Approach 

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  1. Evaluate current campaign - It's important to understand how your current content is performing compared to competitors. This will help determine if you need to ramp up content marketing efforts, keep it about the same or decrease (to save budget). Two ways to measure this are comparing industry keyword rankings against competitors using an SEO tool and measuring share of voice for your earned media online vs. competitors

  2. Leverage Data And Qualitative Feedback - Leverage data and qualitative feedback to drive your business decisions. Lack of communication is the No. 1 source of customer dissatisfaction across different industries. Invest in channels where there’s the highest engagement to maximize your budget. Don’t take shortcuts because content is king

  3. Measure Baseline Of Monthly MQLs - Measure baseline of monthly marketing-qualified leads (MQLs) from internal content, tracking individual assets. Optimize SEO by writing content that scores high on relevant search terms. Enable your sales team to actively promote the content. Based on conversion rates to sales-qualified opportunities (SQO), determine the contribution to total pipe. Adjust spend on ads based on gap to target and available budget. Constantly measure to get better

  4. Perform A Competitive Analysis - You have to perform a competitive analysis. If you have competitors in your vertical that are using SEO and content marketing, then you have to look at how often they post blog posts and how many blog posts they have. Once you get these metrics, you calculate how much money they spend on their content. By knowing this data, you can figure out how much money you should invest in content

  5. Invest In Content That Impacts Sales - Focus. Make sure you're investing in content that helps impact an existing sales opportunity and tells a captivating story to help move the deal forward. After developing a foundational asset, you'll be able to create short- and long-form content to sustain your efforts. When done right, these assets can also turn into evergreen content for your web, social and sales materials

  6. Test And Measure By Channel - Test and measure all your content by channel to determine what works best, based on priority audience engagement. Using web traffic analytics, email click-through and open rates, social media engagement, content downloads, contact form data, and other tracking mechanisms, you can validate which content is worth investing in and which channels are driving traffic and leads to maximize performance.

  7. Consider Short And Long-Term Goals - In brief, both short- and long-term goals will dictate how much to invest in content marketing. In the short term, a company's pipeline goals will help determine how much top of funnel or middle of funnel content needs to be created and how much it would cost. At the same time, some evergreen budget toward brand-building content will help in the long term as well.